I design experiences for startups and MNCs.

Redesigning Creatz3D's Site as a Conversion Engine for High-Intent B2B Buyers

Oct 2024

Making Car Insurance Comparison Simple, Across Singapore & Hong Kong

2024

Lifting Rewards-Application Conversion Through A/B Testing Across Singapore & Hong Kong

2022 - 2023

Building Seedly's First Design System, One source of truth for a startup that never had one

2020 → 2022

Rebuilding Seedly Rewards, from a 20-level system that couldn't scale to a sustainable tiered economy

2022