StraitsX is a Singapore-based stablecoin payment infrastructure company, regulated by MAS, issuing XSGD and XUSD as the settlement layer behind partners like Grab, Visa, and KBank. In 2025, the company was scaling fast across new markets and partnerships, and the website needed to keep up.

We worked with StraitsX’s marketing team on a full landing site rebuild, alongside a broader rebrand. The work covered new site architecture, a Webflow component system, UX restructuring around conversion paths, and a handover system that let the marketing team own the site after launch. The hardest part was building for two end users at once: the visitors reading the site, and the marketing team that would maintain it.

Work completed under Underscore.

Final website screens

Screens of the StraitsX marketing site

Design iterations & planning

Identifying the site architecture and goals for the revamped alongside with the StraitsX marketing team

Iteration is always the favourite part of design

Component system in Webflow

The site is design on a simple 2 column layout with Webflow slots as the main arching framework. The site hero and landing pages can use a simple left content / right image setup to run their setup. This allows the team to set their landing pages easily without dev interference.